Brunello di Montalcino: Sales Are Up in Northern Europe
Staff Writer - January 21, 2005
The Brunello di Montalcino knows no crisis: if the exportation of Italian wine is stagnating, Brunello sales held on well in 2004, with 5.7 million bottles sold.
Sales were consolidated in the reference market, the US, but actually went up in northern European countries such as Denmark, Sweden, Norway and Finland. The positive trend of 2004 reached its peak in the third and fourth quarters.
Brunello is more than just a wine, it's an icon representing the Made in Italy in enogastronomy products. The goal now is to do even better, enhancing the image and increasing the turnover, reaching markets such as Russia, eastern Europe, Japan and China.
The positive results will be shown at the "Benvenuto Brunello", or "Welcome Brunello" event on February 18 and 19, 2005 in Montalcino. Traditionally, the event attendees are buyers, importers and journalists from all over the world, who gather for the debut of the latest Brunellos. This year the 1999, 2000, and 2004 harvests will be introduced.