Campania:
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Feudi di San Gregorio Opens New Winery and Cultural Center
Staff Writer - June 30, 2004

Feudi di San Gregorio, the dynamic Campania wine producer, has opened its new $20-million winery and Cultural Center to the public. Located in the hills near Sorbo Serpico, in the province of Avellino, the building complex includes a state-of-the-art winery, the corporate offices and an exhibition space to host artistic and cultural events.

  Visitor Center
  The winery and cultural center
  The cellar
  The cellar
  Feudi di San Gregorio wines
  The wines

The multistory structure, surrounded by Asian-style terraced gardens, herb and rose gardens as well as waterways, was designed by Milan-based Japanese architect, Hikaru Mori. The interior design was created by internationally known designers Massimo and Lella Vignelli.

This is a unique Italian example of a Napa-like visitor center, and Enzo Ercolino, who founded Feudi di San Gregorio in the 1980s is, with good reason, very fond of it. "There's nothing like it in Italy," he said proudly. "People can come here to taste good wine, eat good food, stroll around the gardens and look at exhibitions in a safe and relaxing environment," continues Ercolino.

The winery will also operate as an external location of the University of Gastronomic Sciences, based in Piedmont and Emilia-Romagna, and will hold wine-tasting courses and seminars on typical products. Once completed, a 300-seat auditorium, featuring two floor-to-ceiling walls made with wine barrels to enhance the acoustics, will be open to students and general public alike.

In addition to choosing from a variety of paid guided tours of the winery and its vineyards, visitors can choose between two restaurants, located on the top floor of the winery.

One is a 60-seat restaurant called Marennà that was created in collaboration with Heinz Beck, the well known chef of Michelin two-star restaurant, La Pergola at the Cavalieri Hilton in Rome. The menu centers on typical regional dishes, using mostly estate-grown ingredients. In addition to the entire production of Feudi di San Gregorio wines, the wine list includes a selection of Italian and international wines as well. The other eatery is a café-style, casual space that serves pizza and a selection of snacks.

The opening of the winery complex marks the completion of a five-year, $30 million-plus investment. Feudi di San Gregorio currently owns about 740 acres of vineyard and leases another 123 acres. Production is around 260,000 cases of wine per year, including prized white local varieties such as Fiano di Avellino, Greco di Tufo and Falanghina, and red blends based on Aglianico and international grape varieties. Exports to the United States is around 36,000 cases.

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