World Wide Tourism – 2
|
|
Vincenzo Pernice, director of the Vivaio Governativo Federico Paulsen |
"Our bet," said Antonio Belcuore, "is to gather in a single package the excellent enological offers with the hotel and restaurant industry, allowing the tourist to choose a complete product. We welcome models such as the Australian one, from which we can take inspiration, adapting it our regional reality, rather than imitating it slavishly."
The proposed solutions however, at times appear in contrast to the currently under-developed structure of the Sicilian Strade del Vino (Wine Roads). The island has some of the oldest Italian Wine Roads, founded before a regional law was devised to regulate these organizations, thus some of them were faced with not being officially recognized and with the lack of strategic coordination. Many associations proposed to review the specific legislation, in order to coordinate and take advantage of these institutions. An example of truly organized wine roads was offered by Davide Contri, director of the Strada del Vino e dei Sapori Città Castelli Ciliegi (Wine and Flavor Road Cities, Castles, Cherry Trees) from Emilia Romagna.
|
"Creating synergies between entrepreneurs operating in different types of businesses," said Contri, "hasn't been easy. The participation in a common project though, resulted in the creation of a marketing entity called Emozioni Emiliane (Emilian Emotions), and another organization dedicated exclusively to the promotion of regional tourism. The collaboration of public and private organizations produced early results, and translated into an overall income which grew from €120,000 in 2002, to the projected one million Euros of 2006".
| Photographs courtesy of Tamaco, the organizing company |
|
Home • General Index • Contact Us • Search • News • About Us • Site Map |
