Vitigno Italia Closes With Fantastic Results
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Three hundred producers sold about 1 million bottles for an estimated value of €4.5 million. 
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Naples, Mostra d'Oltremare |
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Vitigno Italia, or Vineyard Italy, the three-day showroom dedicated to wines made with Italian native and traditional vines at the Mostra d’Oltremare trade show center in Naples, is over. The event was organized by Sogef srl in partnership with ICE, the National Institute for Foreign Trade, and with the sponsorship of the Chamber of Commerce of Naples and the commercial partnership of Ferrarelle Spa mineral water, Unicredit Bank and Bellopede dairy products.
This first showroom, supported by the Agriculture and Forestry as well as the Production Activities Ministries, the Regional administration of the Campania region, and Naples province and city administrations, reached both goals set by the organizers: to raise Italian producers' interest on the one side and to establish commercial relationships between exhibitors and foreign visitors on the other. The exhibitors themselves highlighted the strong export potential represented by the uniqueness and variety offered by Italian wines made with native grapes.
With 300 exhibitors, 100 foreign buyers and over 200 accredited journalists, this first three-day event opened auspiciously and, hopefully, started a new era of Italian leadership in the internationalization of variety and personality in wines, as opposed to uniformity and similarity, where wines must show strong fruit, overwhelming wood , high alcohol content and satisfy the palate of a handful of wine critics. Many producers finalized commercial agreements, both with traditional markets such Western Europe and the US, as well as with buyers from new markets, such as Eastern Europe, Brazil, Korea, China, India, Singapore, Hong Kong and Australia.
Buyers attending Vitigno Italia represented 20 countries, confirming the growing interest in wines made with native and traditional Italian grapes, many of which they had never even heard of before participating in the Neapolitan trade show. The total wine purchased at the show is expected to be over 1 million bottles, or about 7,500 hectoliters, for a total estimated value of about €4,5 million.
The participation of over 5,000 professionals and wine lovers, who attended the exhibition during the weekend, underscored the value and the need for a trade show dedicated to wine in Central and Southern Italy. This thought is supported also by the many Italian and foreign journalists who, besides appreciating the venue and the geographical position of Naples , right in the heart of the Mediterranean Sea, identified the location as a new and promising place to promote and market Italian wines.
"We reached our goal," said Vitigno Italia president, Chicco de Pasquale, "which was to emphasize the great potential of the wines from Italian native and traditional vines. The figures of the showroom are reassuring and make us confident for the future. Most of all, they underscore that the road that we are traveling is (perceived as) valid and interesting by the foreign markets. Next year we will invite more foreign importers and will involve more Italian professionals."
Next year's showroom will including Monday, which is the usual resting day for the Italian professionals in the field, and will be anticipated to May.
| Source: Kühne & Kühne Associati Press Office – Tel. 337.929093 |
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