Turin Wine Trade Show: On the Side of the Wineries
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Promoting native grapes for new quality wine marketing
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| Some moments from previous annuals | |
We are currently living a delicate moment for the Italian enological business sector which, with a total value of over 9 billion Euros, one third of which comes from foreign markets, represents the most important sector of Italian agriculture. The Salone del Vino in Turin aims to bring market attention to quality wines, focusing on products with strong personality and worldwide visibility made with Italian native grapes. In addition, it provides a privileged meeting point to draw the bottom line for the latest harvest, and analyze the prospective facing the wine business while focusing on promotional steps that are needed in the near future.
The fourth annual Salone del Vino arrives at the end of a year that marked an overall market contraction, though the various wine-related events have gathered wide participation as well as a tendency to re launch and re-open in certain markets.
As usual, the trade show includes several debates in addition to being the arena where major enological guides will be presented to a wide audience. The Salone del Vino will be an open window on the Italian terroir as well as to all the regions and most consortiums have already confirmed their presence.
The number of signup for the international workshop confirms the importance of this event. There are 220participating wineries, or 40 percent more than last year, and there are 42 registered international buyers, coming from all the major wine importing countries. Special attention has been given to the Asian and northern European markets and commercial meetings will be facilitated throughout the event. A special workshop dedicated to Italian buyers representing the major distribution chains was added as well.
The various seminars and debates will address practical strategic challenges facing the enological business sector, such as new wine marketing strategies and screwtop stopping methods. In addition, a debate among all the Italian regions with focus on Italian native grapes, the core theme of this fourth annual Salone del Vino.
Exhibitors
The Salone del Vino confirms its openness to the whole enological panorama. The most represented regions are Tuscany, Piedmont, Sicily, Basilicata and Abruzzo however, all the "new" terroirs are represented. This year there are more individual wineries, while the spaces reserved by associations have diminished.
Conventions
As in the previous years, the fourth annual Salone del Vino hosts a variety of conventions to discuss all the latest problems and market developments that face the enological sector. The schedule opens with a meeting dedicated to Italian native grapes that involve all the major wine producing regions, followed by a convention about wine marketing with the participation of major world experts, and closes with an in-depth look at the new trend represented by screwcup topping. The meetings are scheduled respectively for November 15, 16 and 17. As usual, there will be several workshops and meetings with worldwide wine associations focusing especially on the hot subject of defending wine brands and the relation between culture and wine.
Market
In addition to the trade show, conventions and seminars, and workshops, on November 14 the Centro Studi Promotor (Promoter Study Center) presents the result of the research entitled Osservatorio permanente del Salone del Vino, per indagare quale influenza abbia il fattore prezzo sui consumi di vino, or "Permanent analysis of the Salone del Vino will seek to find out how much the price tag affects wine consumption." Some speculations were made public by the Director of the Centro Studi Promotor, Gian Primo Quagliano, during the press release of November 4, 2004.
Tasting
The tasting agenda is very full: from Champagne to Grappa and everything in between. The heart of the event though, will be the tasting of wine made from native grapes on November 14, titled Vieni a bere i vini che non potresti mai assaggiare, or "Come try the wines that you could never taste".
Events and Communication
The Salone del Vino confirms itself as a very event appointment for the wine business. Over 500 journalists will be there to report and the major wine guides will be presented to the participants. A special must-attend date is the November 15 presentation of Luca Maroni's Annuario (Annual) and Wine guide, with tasting of all the wines awarded.
The Wine-Show event, that was successfully launched lat years to allow direct contact between wineries and wine lovers, this year expand its reach and, in addition to being open in Turin from 10 AM to 10 PM on November 14, it will bring all the wines presented at the trade show to Rome, on November 27 and 28, for a great wine tasting event at the Città del Gusto (City of Flavor). The focus will be especially on wines made with Italian native grapes, though all the wines presented at the Salone will be available.
| Press Release – Translated from Italian by WineCountry.IT |
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