International Beverage Exposition and Competition (IBEC)
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The first ever International Beverage Exposition and Competition (IBEC) will take place in Shenzhen, China from the 26th to the 28th of August, 2010. The IBEC event offers a great opportunity to introduce foreign beverages into the Chinese market.
With the rapid growth and development of the Chinese national economy, increased urbanization, and higher levels of disposable income and household consumption, Chinese consumers are hungry for new products.
The show, which is dedicated to buyers for discos and bars, liquor superstores, supermarkets, beverage distribution companies, hotels, restaurants, coffee shops and tea houses, will include the following product categories:
- Wine
- Beer
- Spirits
- Liquor
- Cocktails
- Coffee
- Tea
- Soft Drinks
- Milk
- Water
- Beverage Equipments
- Beverage Packaging
- Beverage Processing .
Shenzhen
The event offers remarkable marketing potential and the included Beverage Competition will have organized coverage by all local and national media, providing great exposure and giving visibility across China to the winning products.
Shenzhen is one of the most developed of China's cities, it is located at the mouth of the Pearl River, just thirty minutes north of Hong Kong airport by car and its per capita GDP ranks first among China's top GDPs. Most of Shenzhen public employees, entrepreneurs and businesspeople speak English, and a majority of the younger residents speak English, Cantonese, and Mandarin, which is the predominant language in town, because of migration from around the country. In addition, a campaign called 'Speak Shenzhen', which was recently launched in the city, encourages residents and government employees to speak and improve their English skills.
The Potential Market
China has a population of 1.3 billion people, and Shenzhen counts 9 million of mostly educated, entrepreneurial residents. Shenzhen is in fact the world's 5th most-densely-populated city, whose citizens come from all parts of China, Because of this, Shenzhen is a particularly open-minded, tolerant and innovative city. Voted China's 'Most Dynamic City', as well as the 'City Most Favored by Migrant Workers', Shenzhen is one of today's ideal places for domestic and international businesses.
Tel: +86.755.2583.4722 • Fax: +86.755.2583.4922 • E-mail: info@ib-ec.com
5916, Shun Hing Square 59th Floor
Di Wang Commercial Center,
5002 Shen Nan Road East, Shenzhen, Guangdong 518008, China
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