Italian Pavilion at Sial China 2010 Trade Show
Staff Writer - February 4, 2010

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Bookmark and ShareCaterina de' Medici, in collaboration with the Associazione Cina-Italia (China-Italy Association) from Shanghai, is organizing an Italian Pavilion at the Sial China 2010 trade show, which will take place at the New International Expo Center of Shanghai, in China, from the 19th to the 21st of  May, 2010.

SIAL 2009
Sial China 2009

At the event, the exhibitors will have the opportunity to meet local businesses and sign direct contracts with supermarkets, which will be the major target of the show, as well as Chinese importers, owners of specialized stores and buyers for restaurants, hotels, and wine bars.

The show will cover an exhibition area of 48,138 square yards, with 1,057 businesses from 57 different countries. The Sial 2009 annual registered the presence of around 60,000 visitors, 13% of whom were foreigners, mostly from Japan, Korea, Australia, India, and other South East Asian countries.

The trade show was presented by the president of the Italian chapter of the Associazine Cina-Italia, Giuliano Sottani.

The Italian Pavilion will present wine and food products side by side with dinner table accessories, following an original formula which appear to meet the strong Asian demand for quality western products. This kind of arrangement makes the Italian space at the trade show complete, as it offer the whole 'made in Italy' related to eating, drinking and dinner table decor, from wine to extra virgin olive oil, from foodstuff in general to dinner table accessories, to tourist promotion of the best eno-gastronomic areas of the peninsula.

For information and registration contact:

Caterina de' Medici
Lungarno Colombo,38 – 50136 Florence
Tel. 055 669559 -- 055 666499
Fax 055669292
E-mail: info@caterinademedici.com

The Italian Pavilon will host producers and resellers of the following products:

  • wine and food products,
  • organic products,
  • tasting tools,
  • packaging materials,
  • equipment fro wineries,
  • artisan and art items,
  • china, silverware and other dinner table accessories,
  • table cloths, napkins and other dinner table linen. 

Each booth will have an area of 9 aquare meters (around 100 feet) and will cost €3,000 Euro.


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