The Fountain of Youth is Italian and Grows from the Earth
Staff Writer - September 28, 2009

Bayer CropScience presents the meeting entitled 'Sana agricoltura + corretta alimentazione = elisir di lunga vita' ('Healthful Agriculture + correct nutrition = Fountain of Youth',) at the 30th Meeting per l'amicizia fra i popoli (Meeting for Friendship Among People) in Rimini.

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As scientific research shows that the quality and length of our lives depends upon what we eat, our nutrition is as wrong as it has ever been. As much is wrong about what we believe we know about safe nutrition.  This is what surfaced during the meeting with Bruce Ames, researcher at the University of California at Berkeley, one of the main experts in the world on the impact of chemical substances on human health, as well as the creator of the main test used to discover mutant substances, which is currently used all over the world. Other participants in the meeting included Ornella Melogli, diabetologist and head physician at the San Raffaele Foundation in Milan, and Carlo Cannella, nutritionist at the University of Rome La Sapienza (The Knowledge) and president of the Istituto Nazionale per la Ricerca sugli Alimenti e la Nutrizione (National Institute for Research on Food and Nutrition.)

30mo Meeting per l’amicizia fra i popoli di Rimini

In recent years nutritionists have discovered at least 40 micro-nutrients in fruits and vegetables which can help fight cancer, cardiovascular illnesses, and a variety of immune system dysfunctions. "If you do not eat enough fruits and vegetables," said Ames, "your risk for any type of cancer is practically double compared to those who eat abundant quantities of fruits and vegetables." Basically, though the simplest tool to safeguard our wellness has always been right under our nose, we take less and less advantage of it. "People are terribly confused about the risks to one's health," Ames added, "because the media floods us with hypothetical or negligible worries. The risks deriving from the presence of teeny-weeny quantities of chemical substances such as residues of agricultural pharmaceuticals in food are negligible."

30mo Meeting per l’amicizia fra i popoli di Rimini
Moment of the 30th Meeting per l'amicizia fra i popoli
(Meeting for Friendship Among People) in Rimini.

The real risks comes from our own behavior and we can change that. "The Italian lifestyle is becoming more and more similar to that of the Americans," said Melogli, "to the point that currently there are 15 million of overweight people in Italy, and four million of obese people." Unfortunately, the current perception among Italians and the media in general, is that the problems brought by a bad diet, based mostly on highly caloric food low in nutrients, is mostly esthetic, while its dramatic sanitary dimension has not been understood yet. "One's diet is fundamental in the prevention cardiac illnesses which are higher among people who do not eat enough fruits and vegetables," added Melogli. "Even the degenerative illnesses derived by old age can be reduced to the minimum with a good diet."

30mo Meeting per l’amicizia fra i popoli di Rimini>
Moment of the 30th Meeting per l'amicizia fra i popoli
(Meeting for Friendship Among People) in Rimini.

"The best warrantor for our true food safety is the Italian agriculture," stated Cannella, "not only because of the extraordinary variety of its products, which are the base of the Mediterranean diet, but also because these products are truly cared for and controlled at each stage of their life, from the field to the table top".

30mo Meeting per l’amicizia fra i popoli di Rimini>
Moment of the 30th Meeting per l'amicizia fra i popoli
(Meeting for Friendship Among People) in Rimini.

The protection of harvests from parasites, which may compromise the quantity and quality of the products, it's an important step carefully unforced by strict European laws. "For several year now,"  affirmed Frank Terhorst, administrator of Bayer CropScience in Italy, "the growing need for food safety drives our development of innovative pharmaceutical products for agriculture, effective and safe, able to guarantee the wellness of the Italian food production."

30mo Meeting per l’amicizia fra i popoli di Rimini>
Moment of the 30th Meeting per l'amicizia fra i popoli
(Meeting for Friendship Among People) in Rimini.

But, how can the value of the Italian agriculture be communicate effectively to consumers?

30mo Meeting per l’amicizia fra i popoli di Rimini>
Moment of the 30th Meeting per l'amicizia fra i popoli
(Meeting for Friendship Among People) in Rimini.

"Today's meeting is concrete response to the doubt of consumers, as well as a way to communicate the importance of food products made in Italy," said Renzo Angelini, director of marketing and technical management of Bayer CropScience in Italy.

30mo Meeting per l’amicizia fra i popoli di Rimini - Francobolli commemorativi
Two commemorative stamps featuring the 30th Meeting dell'Amicizia tra i Popoli di Rimini


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