Global Wine Industry Leaders to Meet at Wine Future-Rioja 09
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Mel Dick (President of Wines for Southern Wine & Spirits), Dan Jago (Director of Wines for Tesco), Troy Christenssen (Constellation Europe), Robert M. Parker, Jr., Jancis Robinson, Oz Clarke, Miguel Torres, Don St. Pierre (CEO and managing director of ASC Fine Wines), and Gary Vaynerchuk (Wine Library TV) among the 35 speakers featured at Wine Future-Rioja 09, in Spain.
Wine Future-Rioja 09
Created by the Wine Academy of Spain, Wine Future-Rioja 09 will assemble influential wine industry personalities at the Rioja forum in Logrono, Spain, on November 12 and 13, 2009. Experts from around the globe will address topics including, among others, the economic crisis and trends in consumption and sales, as well as climate change, packaging, and branding. The objective of Wine Future-Rioja 09 is to create a forum to assess current and future challenges and opportunities.
"We are very pleased with the quality of speakers who have agreed to share their expertise," said Pancho Campo MW, founder of Wine Future-Rioja 09. "We intend Wine Future-Rioja 09 to be a source of serious analysis of the current marketplace, as well as a source of inspiration and leadership for the future," he added. "To our knowledge it is the first time these leaders have all met at once," said Campo.
The Wine Academy of Spain reports that they have received 267 registrations from nearly 38 countries as of early June, and anticipate a total audience of 500 guests, speakers and journalists. Some conference sessions will be broadcast via Internet.
The conference will include panel sessions, a grand tasting conducted by Mr. Parker, and a wine showcase.
"Wineries from the most important wine regions are showing tremendous interest in presenting their wines in the Exhibitor's Area," commented Rony Bacque, International Sales Manager for the Wine Academy of Spain.
Session topics will address:
• The global economic crisis
• How to improve consumption
• How to improve sales in the on-trade and off-trade
• Emerging and interesting markets: Asia, Russia and Scandinavia
• The environment and its business opportunities
• Wine education for increasing sales and consumption
• The role of wine writers and critics in the future of the industry
• The role of wine fairs and competitions as marketing and sales strategies
• The importance of Internet for promoting sales and consumption
• The importance of brands in the future of the industry.
Wine Future-Rioja 09 is organized by the Wine Academy of Spain with the generous support of various sponsors including Rioja, Avis, Constellation Brands Europe, Araex, Marqués de Riscal, and Dinastía Vivanco. For further information and to register visit www.winefuture.es.
Tel. +34 91 781 63 67 • Cell: +34 699 58 90 60
Official media of Wine Future Rioja 09: "Mercado del Vino y la Distribución"
Catavino.net will broadcast Wine Future Rioja 09 on-line
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