In Russia, Wine Speaks Italian
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Certainly Brunello and Barolo, but also Amarone, Nero d'Avola and overall, sparklers, which have left the French Champagne in the dust, are all gaining momentum in Russia. Additionally, the consumption of Italian wines continues to increase. These were some of the observations heard in Moscow during the 2008 Interdrink, the Alcoholic Beverage Trade Show which took place in the Russian capital city from the 5th to the 7th of November.
"We can pat ourselves on thge back for perceiving the enormous possibilities offered by this market long before the rest," explained Federico d'Errico, General Director of Promex, "in addition to opening up the Italian wine sector in general, and the Latium region in particular, an intriguing image has emerged which is highly appreciated by the Russian authorities."
Ettore Ponzo, head of the Sviluppo delle Produzione Vegetali per l'Assessorato Agricoltura della Regione Piemonte (Development of Vegetable Production for the Agricultural Council of the Piedmont Region), explained the Italian wine classification system.
"(This is) a system which we are studying with particular attention and which we plan to adopt," said Paragul'gov O.D., President of the SUAR (Association of Importers and Distributors of Wine and Alcoholic Beverages of the Russian Federation), "as we did last year with your customs control system with regards to alcoholic beverages."
Roberto Cantiani of the Commercial Commission of the municipality of Rome, spoke about the growing interest of Russian consumers in Italian wine production.
"The use of wine in Russia is growing consistently, (and currently is) seven liters per year, and the gap between wine and other alcoholic beverages such as vodka and beer is getting smaller each year," commented Cantiani. "The Italian sparkling wines are leading and have passed the French, but other types of wine are experiencing significant success."
Turandot Restaurant, Moscow
On the other hand, the interest of Russian consumers in the Italian wine and food culture and lifestyle is highlighted by the cult restaurants Turandot and Casta Diva, which are among the favored spots of the Moscow rich and famous.
Talking about the "made in Italy" culture, during the event a new project for an Italian language course to be held in Vladimir, an important economic hub Northeast of Moscow, was presented by Promex to facilitate the work of Italian entrepreneurs in Russia.
"A course of wine tasting to be held in Moscow and Vladimir is already under way. This is another way to further attract Russian consumers to our wine production," added d'Errico.
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