Chianti, Veneto and Asti Establish 'Territori DiVino'
Staff Writer - March 14, 2006
 For the first time three wine producing consortiums have developed a joint large project: 'Territori DiVino', a play on word which means 'Wine Territories', but sounds like 'Divine Territories'.
Technically this is a Temporary Association of Businesses which includes the Consorzio dei Vini Veneti (Consortium of Venetian Wines), the Consorzio dei Vini di Asti ( Consortium of Wine from Asti), and the Consorzio del Chianti Classico (Consortium of Chianti Classico). The project is led by U.VI.VE. - Unione Consorzi Vini Veneti DOC (United Consortium of Venetian DOC Wines) with the objective to develop and promote the wine producing sector, focusing on the fundamental elements of quality and typicality of Italian wines.
The initiative plans to further develop and modernize the entire wine-producing sector, aiming to innovate and push forward the whole production system. At the same time, communication projects will be launched both nationally and internationally,
The ongoing project has been approved by the Ministerial Commission and will be funded with approximately €50 million. In addition to structural investments, the funds will be spent in research, experimentation and promotion of the whole wine producing sector. The companies that have already had structural investments approved amount so far to 118.
According to the Minister of Agricultural Politics, Giovanni Alemanno, "this meeting of three different regions, united to face the challenges of the global market, is fundamental, because in this way it is possible to promote the Italian wine, guaranteeing the widest choice to the consumer."
The Minister added that the government is working to provide an institutional framework adapted to the growth of the wine sector, though are the various wine production zones which need to take action and give producers the incentives needed to invest in quality and development of the Italian native vines.
| 
