Australians Export Canned Wine
Staff Writer - August 25, 2003
Wine purists around the world are cringing about an Australian first, the award-winning Gowrie Mountain Estate at Toowoomba in Queensland's Darling Downs has started producing canned wine for export to Britain, Japan and the United States.
Owner Ron Newbury said the idea come to him a couple of years ago when his son James, calling from Japan told him that the Japanese could get about everything eatable or drinkable from a can, but good quality wine. Now, the family-run wine business started exporting canned wine which retails in the United States for 78 to $10 for a four-pack of 250ml. cans of Cabernet-Shiraz and Chardonnay.
"It's a changing time", said Mr. Newbury, "and we'd like to think we're at the forefront,".
The wines are currently on sale in England and the United States. Soon, the family-run business is also looking to export canned wine to Japan for distribution in vending machines.
Traditionalists and wine lovers may turn up their nose, but the Toowoomba company behind the proposal says it believes it is the right time for such product. The wines come from South Australia and Victoria and is packaged in Sydney into "slim-style" cans featuring indigenous motifs.
James Newbury, Marketing Director of Woomba Wines P/L, states that "Aussie Wine will be suitable for home use when a glass of wine is desired and there is no need to open an entire bottle." In addition, Woomba Wines P/L ensure, among other things, that the lining of the can does not affect the taste of the Premium Quality wines.